2025 HOUSING MARKET. WHAT SELLERS NEED TO KNOW NOW.

2025 HOUSING MARKET. WHAT SELLERS NEED TO KNOW NOW.

It’s no secret that the real estate market has been making headlines lately—and not always in a positive light. From rumors of market crashes to whispers that "no one is buying," it’s understandable if you're a seller feeling uncertain. But here’s the truth: buyers are still buying, and homes are selling.

In fact, in Sarasota and Manatee Counties alone, over 2,100 homes were sold in May 2025. That’s 2,100 successful transactions—buyers and sellers making moves. So let’s bust a few myths and get into what today’s buyers are really looking for.

I'm Lisa McBride with Sarasota Neighborhood Experts, and after helping so many people buy and sell here on the Florida Gulf Coast, I want to give you honest insights into what makes a home stand out in this market.

1. Buyers Want Homes That Feel Light, Bright, and Airy

If there’s one thing I hear over and over, it’s this: “It’s too dark in here.” Buyers are walking into homes and making snap decisions—sometimes within 30 seconds—based on the feel of the space.

Here’s how to give your home that inviting brightness buyers love:

• Open all curtains, blinds, and shades before every showing.

• Keep lights on, especially if the home is vacant.

• Repaint walls using lighter tones—today’s buyers are turned off by outdated dark grays or yellowish browns.

• Remove dated window treatments like valances or heavy drapery that block natural light and age the home.

Simple changes like these can create a fresh and modern atmosphere that makes buyers want to stay—and offer.

2. Flooring Matters More Than You Think

Buyers are noticing old or outdated flooring, especially those small 12x12 tiles. The flooring you have can make your home feel dated or fresh, and yes—it affects your sale price.

If your floors are showing their age, consider upgrading to:

• Wood-look tile

• Luxury vinyl planks

• Larger, modern tiles (18x18 or bigger)

It may be an investment upfront, but you’re likely to recoup it in your home’s final sale price.

3. Pricing: Be Strategic, Not Sentimental

This one’s tough, but necessary. Many sellers are listing their homes 20–30% higher than what they paid just a couple of years ago, even though values in some areas have actually dipped 15–20%.

Here’s the reality: buyers are more informed than ever, and they’re not going to pay top dollar for homes that aren’t priced right. In the last week alone, over 1,500 price drops were recorded. That’s a clear sign—today’s market rewards realism, not wishful thinking.

Before you list:

• Get pricing advice from multiple agents, not just the one quoting the highest number.

• Ask for data: CMAs (Comparative Market Analysis), days on market trends, and recent sales.

• Consider the value of pricing correctly from the start—you’ll often sell faster and for more.

4. The Lot (and What’s Behind It) Still Matters

While you can’t change your lot, it's worth noting that many buyers today are specifically asking for privacy, preserve views, or water access.

If your home backs up to nature or a quiet space, highlight it in your listing. Showcase the outdoor areas—buyers want a backyard that feels like a private escape.

5. Storage Space Is a Top Priority

A surprising (but consistent) request? More storage. Buyers want clean, organized spaces with room for everything—especially in the garage.

If your home lacks built-in storage, consider adding shelves or cabinets in the garage before listing. Small upgrades like this can solve a major concern for many buyers.

Bonus Insights from ChatGPT and Buyer Trends

Just for fun (and research!), I asked ChatGPT what the top 10 buyer priorities were in 2025. Some lined up with what I’m seeing, and others—well, not quite. Here are a few additional trends that do match up:

• Energy efficiency: Think updated windows, HVAC systems, and insulation.

• Smart home features: Ring doorbells, smart thermostats, and security systems are all bonuses.

• Flex space: Buyers love homes with bonus rooms they can use as an office, gym, or guest suite.

• Move-in ready: Few buyers want a big renovation project. They’re looking for clean, well-maintained homes.

• Fully furnished (especially in Florida): Many buyers—especially second-home buyers or snowbirds—prefer move-in ready and fully furnished homes.

Final Thoughts for Sellers

If you're selling in 2025, it's clear: buyers have options, and they know what they want. The good news is that by making smart updates, pricing your home fairly, and focusing on what buyers are truly looking for, you can still sell your home successfully—and for a great price.

So what do you think? Are these updates doable? Would you rather wait until the market shifts again? I'd love to hear your thoughts—whether you're buying, selling, or just keeping an eye on the market.

And if you need a trusted team to help guide you through it all, give me a call. I’m Lisa McBride with Sarasota Neighborhood Experts, and I’m here when you're ready.